• Categoría de la entrada:Marketing

El boletín electrónico o newsletter, es un instrumento de uso común en el marketing online que consiste en el envío periódico de un correo electrónico.

Las empresas suelen ofrecer la posibilidad de suscribirse a un boletín en su misma página web.

Las newsletters o boletín electrónico son una herramienta muy efectiva de marketing.

Su envío periódico posibilita una relación permanente con los clientes o potenciales suscritos.


Una de las ventajas de utilizarlos es poder llegar a una gran cantidad de personas de forma inmediata con un coste muy reducido. Además, permite medir fácilmente los resultados.


Algunas de las plataformas de gestión de boletín
electrónico son:

  • Mailrelay.
  • Mailchimp.
  • AWeber.
  • ActiveCampaign.

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