El boletín electrónico o newsletter, es un instrumento de uso común en el marketing online que consiste en el envío periódico de un correo electrónico.
Las empresas suelen ofrecer la posibilidad de suscribirse a un boletín en su misma página web.
Las newsletters o boletín electrónico son una herramienta muy efectiva de marketing.
Su envío periódico posibilita una relación permanente con los clientes o potenciales suscritos.
Una de las ventajas de utilizarlos es poder llegar a una gran cantidad de personas de forma inmediata con un coste muy reducido. Además, permite medir fácilmente los resultados.
Algunas de las plataformas de gestión de boletín
electrónico son:
- Mailrelay.
- Mailchimp.
- AWeber.
- ActiveCampaign.
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